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Comparison of Newsletter Campaigns largest Czech e-shop
Horáková, Bára ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
The aim of this bachelor's thesis is to analyze and compare newsletters from Alza.cz and Mall.cz, which are one of the largest online retailers in the Czech market. Theoretical part of the thesis deals with the functions and the composing of the newsletter. Practical part analyzes newsletters of online stores, valorization of their work and the suggestions and recommendations for improvement.
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Business valuation of Alza.cz, a.s.
Zakieva, Yana ; Machek, Ondřej (advisor) ; Tyll, Ladislav (referee)
The master thesis is devoted to the market value estimation of the company Alza.cz, a.s. by 1.1.2014. The company is valuated with help of discounted cash flow to equity approach (DCF equity) and branch multipliers method. Thesis consists of financial and strategic analysis, operational asset allocation, value drivers determination, financial plan creation and business valuation.In conclusion the estimated business value is calculated.
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Marketing and communication strategy of the company Alza.cz
Petlachová, Alice ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The objective of the Master's Thesis is an analysis of marketing and communication strategy of the company Alza.cz. The thesis is divided into two parts -- the theoretical and the practical one. In the theoretical part, there are basic terms, such as marketing, marketing mix, marketing and communication strategy and marketing research, explained. The practical part contains a detailed description of the company Alza.cz, its marketing and communication strategy as well as its competitors. The pivotal part covers a questionnaire survey. Based on the results the author provides recommendations for improvement of the current marketing and communication strategy of Alza.cz
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